The Helen Asrat Design Atelier was opened in 2004 – specialising in couture and prêt-a-porter. Helen’s designs are global in inspiration and fabric techniques and texturing are an essential part of her signature design.
Helen Asrat was born and raised in Ethiopia. Her sojourn in Italy opened a new world of fashion to her and her travels to different parts of the world made her appreciate the diverse history and culture of the countries she visited. In 2000 she settled in South Africa and has been living there ever since.
Her appreciation of the finer details of fashion combined with her experience and understanding of different cultures is evident in her distinctive shapes and silhouettes and her use of interesting fabric techniques of hand twisting, pleating, dyeing and texturing.
Helen’s designs can be described as classic, yet young, fresh and trendy with a strong emphasis on the artistic and cultural influences of Ethiopia and the rest of Africa. Her clothes reflect attention to detail and focus on a great fit; creating a perfectly constructed and finished garment. Her designs are forward-looking and her clients are made to feel sophisticated and clothed in luxury.
Helen is passionate about fashion and her aesthetic embodies style and elegance.